8 Tips for Freelance Writers to Increase Sales and Earn More
As a freelance writer, earning money can be challenging. You might feel discouraged by the fact that you aren’t making as much money as you’d like or perhaps you haven’t been able to sell enough articles to match your freelance writing expenses. However, if you’re willing to work some of the less-visible but very helpful tricks to improve your sales, then things will quickly change for the better! As a freelancer, one of your biggest challenges is convincing people that your services are worth paying for. Many writers struggle with this because they don’t know how to promote themselves and their services effectively. After all, most people don’t know about freelancing writers and the great opportunities that it offers. These tips will help you increase sales and earn more money as a freelance writer.
Be prepared for rejection
When you first start as a freelance writer, you can expect to receive a lot of rejection letters. Be prepared for this and don’t get discouraged. Rejection letters are normal and part of the business. You’re not trying to make every writer happy, but you do want to make money and be able to support yourself with freelance writing. So, you don’t have to send just anyone a manuscript, you need to send it to those who are willing to pay you.
Create an email marketing strategy
Email newsletters are one of the best ways to build your email list and expand your business. You can create email campaigns to attract subscribers with offers for freebies, free content, free services and other special things that you can offer to your email list. Depending on your industry and the topics that you cover, you can also create email campaigns that are geared toward a specific audience. For example, if you write about parenting, you could create email campaigns that are geared toward moms. You can create custom campaigns based on demographics and interests to increase your email list and build your brand.
Invest in your writing business
When you first start out as a freelance writer, you have to do everything yourself. This can be a challenge, especially when it comes to marketing your business. However, if you want to make more money, you have to invest in your business. This means that, beyond writing articles and sending them to clients, you have to invest time and effort into marketing yourself and your business. You have to create a website that showcases your writing portfolio and other writing-related information. You have to use your website to showcase your services, create a blog or other content marketing channels, and create social media accounts that you can use to create content. You also have to plan out your marketing strategy and track your efforts to make sure that you’re reaching your target audience.
Offer a “Trim-The-Fat” service
Since most freelance writers are required to submit a complete, polished article for publication, you may find that some of your clients have requested a shorter article or an outline that needs only a few major points to put together a complete article. In this case, you can offer to complete the article for them at a reduced rate. This is a great way to make some extra cash, and it doesn’t require that you change the length or style of your article.
Ask for upfront payments and offer a discount for future work
A client might want to pay you upfront before you write the article. You can offer to accept this payment and then give the client a discount on their next order.
When you first start, you’ll need to do a lot of the legwork for marketing yourself and promoting your freelance writing business. You’ll need to send out a lot of emails, create a lot of content, and put a lot of time and effort into marketing your freelance writing business. However, as you become more experienced, you can begin to reduce the time and effort that you spend on marketing, and instead, focus on creating better content.
Don’t be afraid to negotiate
As a freelance writer, you’ll probably receive a lot of rejections, and this can be discouraging. However, it’s important to remember that you aren’t pleasing everyone. You shouldn’t try to please all of your clients, and you shouldn’t try to fit all of their needs into your articles. Instead, you should focus on pleasing the clients that are willing to pay you. If a client is asking for a rewrite or asking you to add a few more points to an outline, or if they are offering a low upfront payment, then you should negotiate with them.
Be honest with yourself when trying to increase sales.
While these tips can help you grow your freelance writing business, you have to remember that you have to be willing to put in the work. So set the realistic expectation and be honest with yourself about how much extra work are you able to take on.