Artificial intelligence is the new hotness in marketing. With so many brands and advertisers embracing AI, it’s no surprise that copywriting is one of the most effective uses of the technology. A good AI-driven copy can be a powerful tool for marketers to solve their biggest challenges. Instead of having to create unique, compelling content for every customer or potential customer, intelligent software can do it for you automatically. Plus, it can now do so much more than just repurpose content from your blog or website as well, which makes it even better. In this article we’ll cover 5 ways you can use AI in your copywriting to write more artfully and effectively:

Create Automated Content

If you have a lot of content that you repurpose on your site, you can now create automated content for your readers. AI can take your blog posts and create new, relevant content for your readers. You can set up a system that automatically updates your blog posts with new content, or you can create new articles that are directly relevant to your audience. For example, say you run a career site. Your primary content is articles that help people find their path in the world. Now imagine you repurposing the same article into a blog post on your Spark blog, which is a more general blog with a lot more readers.

Write Smart Replies

Replies are one of the most important forms of communication in online marketing. If you can’t write good, relevant replies, then you’ll lose a lot of potential customers. AI can help you write smarter, more effective replies. If you use sales email marketing, you’ve no doubt noticed that many of your customers reply with a generic reply like “no thanks” or “not interested.” AI can detect certain patterns in customer replies. It can differentiate between interested people and people who are not. It can also identify certain customer replies as a sign that they are likely to buy, and it can help you write better replies. And as you start to write smarter and more effective replies, you’ll find yourself writing fewer generic replies, which will save you a lot of time.

Combine AI with Human Reviewers

AI can read your customer reviews and create new, relevant content, but what if those reviews aren’t great? If your AI creates new reviews, they should be better. The same principle applies to any content you create—reviews are the content you create, and they should be better. For example, your online shop looks great, but you can use AI and machine learning to comb through your reviews. You can use AI to identify and improve on certain things. For example, if you have a lot of negative reviews in the 5-star range, AI can help you improve the service you provide. It can identify certain patterns in the reviews that indicate potential problems and correct those problems. It can also help you improve on the important 5-star reviews, too.

Use AI to Improve your Site’s SEO

Much of what you do when it comes to SEO is still important. For example, you still need to publish high-quality content on your site, and you still need to optimize your site for different search engines. But you can use AI to help improve your SEO. AI can analyze the content on your site, and it can identify what content is most important. It can then focus on those most important pages first, improving the SEO of those pages. As you start to use AI to improve your site’s SEO, you’ll find that you don’t need as many human resources to manage your SEO. This can also help you save money on marketing costs, so it can be a great way to increase profits while keeping your costs down.

Focus on the User’s Journey

The user journey is a critical component of any marketing strategy. If a potential or existing customer doesn’t have a good understanding of your product or service, then they’ll be difficult to convert. AI can help you identify your steps and write them better, which can help your potential customers. For example, your website is a great resource for your customers, but it’s also a great resource for your competitors. You can use AI to identify what content on your site is most important for your business. You can also use AI to identify certain patterns in your content, such as certain keywords or phrases that indicate a potential problem. Once you identify those patterns, you can correct them.

Conclusion

Artificial intelligence is the new hotness in marketing. With so many brands and advertisers embracing AI, it’s no surprise that copywriting is one of the most effective uses of the technology. A good AI-driven copy can be a powerful tool for marketers to solve their biggest challenges. Instead of having to create unique, compelling content for each and every customer or potential customer, intelligent software can do it for you automatically. Plus, it can now do so much more than just repurposing content from your blog or website as well, which makes it even better. Now is the time to start making investments in AI. With so much hype surrounding the technology, you can forget that it’s not a game-changer for your business. The sooner you start using AI in your marketing strategy, the better off you’ll be.